WHY YOUR CLEANING BUSINESS IS NOT DEVELOPING

Joe Cole

 There could be a few reasons why your cleaning business isn’t developing as you’d like. Perhaps you haven’t been marketing your business effectively, or you haven’t been able to find the right trauma cleaners. Whatever the reason, there are things you can do to try to jumpstart your company’s growth. Lately, […]

 There could be a few reasons why your cleaning business isn’t developing as you’d like. Perhaps you haven’t been marketing your business effectively, or you haven’t been able to find the right trauma cleaners. Whatever the reason, there are things you can do to try to jumpstart your company’s growth.

Lately, you might have heard one of two things from cleaning company owners. 1) Business is down because of the stagnating economy, or 2) Business is booming! Sales are growing! How can it be that some companies struggle and some thrive?

For most, the difference is in how they react to problems in the economy. It’s easy to blame the economy when the phone stops ringing, and your clients stop calling trauma cleaners – that’s what a lot of people do without even realizing it – they just admit that times are tough and do nothing about it. When I talked to people whose business is booming, it was obvious to me that they did not listen to their opponents. Instead, they are proactive and creative rather than complaining about declining sales and profits.

What should you do if you understand your cleaning business is going downhill?

First, take a close look at your marketing strategy. Are you targeting the right audience? Perhaps, the clients you are targeting don’t need trauma cleaners. Are you using the most effective channels to reach potential customers? If not, it may be time to make some changes. There are a couple of things that you can do to improve your marketing strategy in the cleaning business. One thing that you can do is to make sure that your branding is strong. You also want to focus on creating a strong social media presence. Make sure that you are active on all of the major social media platforms and that you are regularly sharing content that is relevant to your target audience. Additionally, you want to make sure that you are always looking for new ways to reach your target audience. Make sure that you are attending trade shows and networking events and that you are advertising in local publications. By taking these steps, you will be good on your way to improving your marketing strategy in the cleaning business and promoting your trauma cleaners effectively.

Second, think about your employee retention rate. If you constantly have to train new trauma cleaners, that could be a sign that something is wrong with your onboarding process. Try to streamline things and make sure new hires are given all the tools they need to succeed.

Finally, take a close look at your pricing strategy. If you’re not making enough profit per job, that could be why you’re not growing as quickly as you’d like. Make sure you’re charging enough to cover your costs, like salaries to your trauma cleaners, and leave room for profit. 

With some strategic changes, you should be able to get your cleaning business back on track!

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